Privacy Policy

Who we are

WineDiscounts.com is the online wine shop of Hardy’s Discount Liquors, a New Jersey retail store. Both are operated by Parmar Liquor & Wine, a New Jersey limited liability company (Mays Landing, NJ; hardyliquors.com), and this policy covers our website, our store, and our text-message programs. It explains what information we collect and how we use it.

What we collect

Orders. When you place an order we collect your name, email, phone number, and delivery address so we can fulfill and ship it. Payments are processed by Stripe or PayPal — your card details go directly to them and are never stored on our servers.

Accounts. If you create a free account, we store the sign-in details you choose (such as the email from your Google account or the email/phone you verify with a code), your first name, saved favorites, your cart, and your delivery addresses.

Shopping activity.To personalize the store, we keep track of wines you view, search for, save, add to your cart, and purchase. This is what powers your Wine Profile and recommendations like “Picked for You.”

How we use it

We use your information to fulfill orders, provide customer service, keep your cart and favorites in sync across your devices, and make your recommendations more relevant over time. We do not sell your personal information, and we don’t share it with third parties except the services needed to run the store (payment processing, shipping carriers, and email/SMS delivery for sign-in codes and order updates).

Sign-in with Google

If you choose “Continue with Google,” we receive only your basic profile — your name and email address — to create or sign in to your WineDiscounts account. We never see your Google password and cannot access anything else in your Google account.

Cookies

We use a small number of cookies and similar browser storage to keep you signed in, remember your cart and delivery preferences, and understand how the store is used.

Visits and advertising measurement

We set our own first-party cookies to count visits and to learn which ads, searches and links bring customers to us: a random visitor id, a 30-minute session id, the page you arrived on, the referring site and any campaign tags in the link (for example utm_source or an ad click id). We do not store your IP address or a browser fingerprint with them. When you place an order, that visit is linked to your order so we can tell which advertising works.

The store also uses Google Analytics, Google Ads, Meta (Facebook/Instagram) Pixel. When you buy, we may send those advertising services a confirmation with the order value, the wines ordered and a one-way hashed (SHA-256) version of your email and phone number so they can match the sale to an ad. We never send your name in plain text, your address or your gift message.

If your browser sends Global Privacy Control we honor it automatically: your visits and orders are not used for advertising and the advertising tags are not loaded. You can also opt out here:

Text messages (SMS)

If you text our business number or opt in to a text-message program such as Jarvis Assistant Alerts, we store your phone number and the messages exchanged so we can reply to you and keep a record of what was requested and done.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties. Our text-messaging delivery provider processes messages on our behalf only and is not permitted to use your number for any other purpose.

Reply STOP at any time to end messages, or HELP for help. Message frequency varies and message and data rates may apply. Full program terms are in our SMS Terms.

Your choices

You can shop without an account. If you have one, you can edit your taste preferences, switch personalized recommendations off, or clear your recommendation history anytime in My Wine Profile, and manage your details in Account Settings. To delete your account and its data, contact us and we’ll take care of it.

Age requirement

WineDiscounts.com sells alcohol and is intended only for adults 21 and older. We do not knowingly collect information from anyone under 21.

Contact

Questions about this policy or your data? Email us at hello@winediscounts.com.